ANARA – Hyatt Hotels

A N A R A is the acronym for: A New Age Restorative Approach.  The Anara health spa was Hyatt Hotel’s holistic health spa that was installed into their flagship resort in Waikoloa, Hawaii. I was charged with branding the spa, applying the brand to all of the marketing collateral and amenities as well.

The symbol took the form of a quarter arc of bamboo. Bamboo has naturally restorative properties. The identity used arcs as a symbol of part of a full circle and wherever possible the arcs completed a circle. The notion being that, the individual (the quarter arc) seeks to become whole (the circle). The typography is a custom made typeface that utilizes the same qualities of the stroke of bamboo.

Click on an image to view samples.