A N A R A is the acronym for: A New Age Restorative Approach. The Anara health spa was Hyatt Hotel’s holistic health spa that was installed into their flagship resort in Waikoloa, Hawaii. I was charged with branding the spa, applying the brand to all of the marketing collateral and amenities as well.
The symbol took the form of a quarter arc of bamboo. Bamboo has naturally restorative properties. The identity used arcs as a symbol of part of a full circle and wherever possible the arcs completed a circle. The notion being that, the individual (the quarter arc) seeks to become whole (the circle). The typography is a custom made typeface that utilizes the same qualities of the stroke of bamboo.
Click on an image to view samples.
Logotype and Symbol Lockup
Letterhead
Curved Flap Envelope and Business Card
Rack Brochure Cover
Sample Spread
Sample Spread
Sample Spread
Sample Spread
Back Cover
a.ma design 