Georgethesalon.com is the salon’s flagship marketing tool; the place where the brand’s vision and voice are seen in its entirety. It is our intent to utilize his mark in different ways, all of which are presented here. The full mark is seen on the home page but as you drill down the information levels you will notice that we drop elements until it is simply the symbol (the double Gs). This will breed familiarity with their usages so that eventually George’s products may use the symbol alone.
My involvement here consisted of developing the information architecture, copywriting, layout, photo art direction and final artwork.
Click on an image to view samples.