We designed a new mark for Spiegel that lived the length of the new CEO’s tenure, which was (unfortunately) very short. Below are several print ads that utilized the logotype. We were also engaged to design the opening sections for their catalogues. The look and feel set the tone for Spiegel’s In-house staff to employ throughout the remainder of the catalogue(s).
Click on an image to view samples.
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- Print advertising utilizing the new logotype
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- Catalogue opening section
a.ma design 